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Building Financial Resilience
How do you turn cautious UK savers into confident investors?
I designed a behavioral financial product that uses the champagne tower method and progressive reward systems to build £200-300/month investing habits.
Scaling Luxury Engagement
Doubled the January sales while cutting eblast production time in half. I designed a customer lifecycle engagement system that lets the team move as fast as automation without losing the premium feel.
Redesigning a Multi-channel System
Increase in engagement and reduced deployment time with clear handoff. I designed a responsive brand experience system across print, web, and email that translated tactile luxury primarily in the digital space.
Web Accessibility (WCAG 2.2)
Developed accessibility standards & inclusive design principles for digital products.
McKinsey Forward Program
Developing stronger business thinking and communication skills that support clearer decisions and better stakeholder conversations.
RCA x Design for Good Academy
Foundation level passed and practitioner submission completed, with Theory of Change and implementation planning applied to a healthcare-focused intervention.